I run paid ads for DTC and film brands.
I'm a freelance media buyer based in Milan. I plan and run campaigns on Meta, Google, TikTok, YouTube and CTV, mostly for brands in the US and UK. You work with me directly, from the first audit to the weekly numbers.
Book a free callWe look at your ads together. No pitch deck.
The Numbers Behind the Reviews
Two accounts I manage, with numbers taken straight from the ad platforms.
Figures as reported in Meta Ads Manager and Google Ads, using each platform's attribution (Google includes modeled conversions). Screenshots available on request.
What Clients Say
From recommendations on my LinkedIn profile.
"Alessandro is extremely talented as an ads specialist. I've worked with very expensive agencies as well as individuals in past years to manage our marketing campaigns for several of our brands across multiple channels, and Alessandro outranks all of them by far. He is very skilled in creating, managing, and analyzing our ads as well as communicating everything to me. He's been very easy to work with, and is very quick to learn anything new, like our unique specialty brands. He consistently puts in time and effort to make our brands a success."
"Alessandro has been a rock-solid paid media specialist for us at Vanquish Media Group. He brings a rare combo of trustworthiness, consistency, and real diligence to every campaign he touches. He is thoughtful with budgets, disciplined with optimizations, and dependable with reporting and follow-through. Beyond execution, what I value most is how steady he is. You always know where things stand, what is being tested, what is working, and what the next move is. If you need someone who treats your ad dollars with respect and shows up the same way every week, Alessandro is that guy."
"Alessandro has been quoted multiple times as a key contributor in our expansion to Italy."
"Alessandro is a very experienced digital marketer and really puts his heart into what he's doing."
"Alessandro is committed and highly skilled in digital marketing. I strongly recommend working with him!"
What I Do
I take on a small number of accounts so I can run each one myself.
Paid media for DTC brands
Account audits, campaign structure, creative testing, tracking and day-to-day optimization. Most of my e-commerce clients sell in the US, in categories like outdoor and hunting, food, beauty and supplements.
Film releases
Paid campaigns for independent films, from building an audience before release to selling tickets, rentals and streams.
Strategy beyond the ads
When the ads aren't the bottleneck: go-to-market plans, landing pages and conversion rate, brand messaging and email.
I've also worked with agencies including Vanquish Media Group, SiteVisibility and Leviathn, and I mentor early-stage founders at Founder Institute.
Questions
Do you work with brands outside Italy?
Yes. About 80% of my clients are in the US and the UK, and I've worked with a team in Sydney too. Time zones haven't been a problem: a 3 PM Eastern call is fine.
What happens on the free call?
We go through your ad accounts together. I tell you what I'd change first and whether I think I'm the right fit. If I'm not, you still leave with a clear list of what to fix.
Do you only work in certain industries?
No. I have the most experience in DTC e-commerce and independent film, but the work carries over to SaaS, finance, travel and services.
Can you help with more than ads?
Yes. I also do go-to-market strategy, conversion rate optimization, brand messaging, email and funnel work. We agree the scope based on what will actually move your numbers.
Do you work with agencies?
Yes, including white-label. Send me the details and we'll see if it fits.